Yahoo! News: Internet News

Some eBay sellers frustrated with rule changes (AP)
AP - Some people who sell things on eBay are fed up with new rules the company has been imposing in hopes of making the auction site more attractive to online shoppers. Now even more changes are coming in the next few weeks, but this time eBay Inc. hopes it can cool tempers.

American Air kicks off in-flight Internet service (Reuters)
Reuters - AMR Corp's American Airlines began offering Internet access on long-haul domestic flights on Wednesday, making American the first U.S. airline to offer full in-flight broadband.

ClickZ News

Search Is No Longer an Afterthought for Brands
Gatorade considered search engine marketing from the start of a recent campaign, while Kellogg's worked directly with Yahoo on a search effort.

Ads on Local Sites More Likely to Spark Consumer Action
A new study shows consumers who view ads on local media sites are more likely to respond than those who view ads on virtual yellow pages, portals or city guides.

Search Engine Watch

SearchDay: Tips for Making the Most of SES San Jose
Today's search engine marketing news and opinion: Tips for Making the Most of SES San Jose; And the Link Love Award Winner is...You; Online Olympic Traffic Soars; and more.

SearchDay: Search Ad Tools Help Manage Complexity
Today's search engine marketing news and opinion: Search Ad Tools Help Manage Complexity; Real-Time Analytics with Woopra; Yahoo Adds Speed, Smarts, and Languages to Safari Plug-In, Inquisitor; and more.

WebProNews - SEO

A Tear In The Link Economy Fabric
For a decade and a half the outbound link was a "hat tip," a courtesy or even system of content reimbursement; the "Web" is a web because of linking, each quality website helping to prop up another. It was actually kind of socialist in nature. read more

Brits Ask For Tats, Cake, and God
I think we're past trying to extrapolate too much meaning from top search term lists—it just gets depressing. During 2007's cyclical year-end keyword clearance, even the engines themselves resorted to "gainer" and category lists, editing out the repetitive (and somewhat base) who's-who of porn and pop culture—yeah, we get it, the people can't get enough of sex and rich, pretty idiots. What else are they looking for? read more

Search Engine Journal

Google Tops Nielsen?s July Search Share Rankings
There’s a couple of interesting things to note in the July search share ranking released by Nielsen-Online. But first, yes as expected Google once again leads the pack garnering around 4.8 billion searches of the total 8 billion searches conducted for July in the U.S. What so interesting about this figure is the fact that Google has registered a 16% year-to-year growth. Even more interesting is the fact that Google’s YOY is even bigger than the total YOY growth of the overall searches. Now, following Google is of course Yahoo, getting 17.4% of July searches followed by MSN with 11.9%. Interestingly as SAI noted, MSN’s search share for July is a decline from previous month’s 14.1% while Yahoo’s total search share is an increase from previous month’s 16.6%. Interestingly after momentarily attracting some good search numbers due to its Live Search cashback program, MSN went back to a slumping performance.  Again, like I always say, for MSN to put its search product in good shape, offering users with payback reward is not the way to do it. But come to think of it, what else could MSN do to Live Search to catch up with Google Search, anyway?

3 Domain Typo Generators
Last week Rand posted a brilliant linkbuilding tip that involved taking SEO advantage of mistyped/ misspelled domains. Putting aside black / white hat discussion, I am giving the list of domain typo generators for your advantage: 1. DomainTools Domain Typo Generator offers a variety of options: “TLD view” shows the list of domain typos and a top level domain map with registration status (available, available (previously registered), registered (active website), registered (parked or redirected), registered (no website), on-hold (generic), on-hold (redemption period), on-hold (pending delete): “DNS view” shows the list of misspellings and each domain hosting and IP information: “Registrant view” lists domain typos and registrant info: The tool also offers a handy export option. (more…)