What is Search Engine Optimization (SEO)?
Search Engine Optimization or SEO is the process of getting a web site to the higher rankings in the natural or the organic search results of search engines through targeted keywords. Normally, the higher a site ranks in the search results, the more searchers will visit that site.
Does every web site need Search Engine Optimization?
For your target audience to find your site on search engines, your site’s pages have to be optimized for keywords or keyword phrases that match the phrases your target audience types into search queries. If you know your prospective customers are online searching for the products or services your business offers, then search engine is optimization is crucial; otherwise, these prospects will not find you, but find your competitors.
How can I make my website more search engine friendly?
Try to avoid using large amounts of multimedia on your website. This includes using movies, Flash development, JavaScript or basic scripting (forms),frame pages and redirections. If you have redirections on your page, many search engines will penalize, or not index your page at all.
Will I see immediate results from Search Engine Optimization?
How fast you see results will depend on how competitive your industry and keywords are. Search Engine Optimization is never immediate. This is an ongoing process that takes time and dedication from us and our clients. You will start seeing some results within a couple of months; however, we dedicate six months to the SEO project in order to get the maximum results. Please keep mind, it is ultimately up to the search engines. For example, it may take Google up to one year to rank you well in the search queries. For immediate results, we recommend using Pay-Per-Click Advertising until your site’s ranking improves in the natural results of the search engines.
What is Pay-Per-Click Advertising (PPC)?
Pay-Per-Click Advertising or PPC is a performance-based online marketing model in which businesses bid for enhanced placement in search results on terms that are relevant to their business, and pay on a per-click basis. You set the price you are willing to pay for each sales lead and pay only when customers click through to your site. If you are looking for immediate traffic, this is your solution.
How do search engines decide on the rankings in the "natural" search results?
Search engines find relevant content for the search results by sending "robots" or "spiders" to crawl or analyze your site and index its content. Then, unknown algorithms are used to determine whether the site is relevant and should be included in the search results.
What do I mainly need to do to achieve high rankings in the search engines?
There are three steps you need to take:
1. Use the right keywords
2. Have lots of fresh and unique content on your site and update constantly
3. Get lots of relevant authoritative sites to link to yours and use your keywords in the links
What is link popularity?
Link popularity is about how many websites are linking to your site. Links to your site tell the search engines that your site is important because by other sites linking to it, they are "voting" that it is an important website. Generally, the more links you have to your site, the better your ranking.
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